American Innovative Neverlate Executive Alarm Clock by American Innovative Sales Rank: 1461 $59.99 At Amazon on 11-11-2008.

Incredibly customizable: from the duration of the snooze to the brightness of the LCD backlighting, nearly every feature can be adjusted to suit your personal preference. Designed to be easy to set: a simple twist of the patent- pending rotary dial makes complicated push-buttons a thing of the past. Two 7-day banks provide two, completely independent seven-day wake schedules - his and hers, for example. Other features include: descending snooze, up to 7 daily reminder alarms, calendar display, flexible inputs and outputs, ac powered with battery backup Choose your wakeup sound: wake to NPR news at 7:00am weekdays, a morning talk show on a different station on Saturday, and the buzzer on Sunday there's no other clock radio in the world with this capability Product Description Ever since the introduction of the first and only 7-day alarm clock in December 2004, American Innovative has been logging feature requests and product improvement suggestions from our customers. Nearly every aspect of the neverlate executive is fully customizable. We've introduced the concept of alarm banks - three in all. The two 7-day banks provide two, completely independent seven-day wake schedules - his and hers for example. In addition, we've included a daily reminder bank. We are also pleased to introduce the first-ever preferences menu in a clock radio. Everything from the backlight brightness, to the alarm duration is fully adjustable. Wake to NPR news at 7:00am weekdays, your Saturday morning talk show on a different station and the buzzer on Sunday. There's no other clock radio in the world with this capability. Line-in, headphone jack and more - a powered USB port on the back accommodates an electric fan or laptop boom lamp. Each time you hit the snooze button the snooze time is cut in half until finally the neverlate executive won't let you snooze any more. You can even disable the tempting snooze button. Product Description The Neverlate Executive is simply the most flexible alarm clock ever made. Dual 7-day schedules ("his & hers" if you will) plus a bank of "daily reminder" alarms accommodate any morning routine. Everything from the backlight brightness to the alarm duration is customizable. Any of the 20 station presets and 4 buzzer tones can be linked to each alarm - wake up to the buzzer Mon-Fri and NPR on the weekends. The long-awaited successor to the original Neverlate 7-day Alarm Clock, the Executive does not lack for new and exciting features. Product Reviews I generally only review a product if it's really bad, really good, or as in this case, a very good product with lots of room for improvement to make it even better. I've only owned and been using this product for a few days, so this is a preliminary review, but so far I have noticed a lot of both good and bad with it. First, there are several features of this clock, some that are less prominent and therefore not mentioned in the description or anywhere else. These are as follows: -When setting alarms, it starts at 7am. This is great, because you don't have to sit there forever on each alarm changing it from midnight to whatever time you get up in the morning. Most people get up around 7-8, not midnight. I can't believe this isn't more common in alarm clocks, and it's one of many things that shows the ingenuity of the designers. -Set and preference buttons need to be held for a couple seconds before they bring up the menu, avoiding accidental menu access by merely pressing the wrong button. -Great sound. I was expecting sound superior to normal clock radios, but I was really impressed. It definitely surpassed my expectations and then some. -Small (smaller than I thought it would be) and looks great, with great layout for the most part. -Excellent snooze button size and location. (could be seen as a con by some people I suppose) -Remembers nap/sleep timers for quick one touch setting -Alarm duration setting, nice so alarm can be set to only go off for a short period of time, just in case you leave it on when you leave and it will disturb others when it goes off. -Gradual wake feature. -Alarm volume independent from sleep volume. -Four different alarm sounds. -Descending snooze makes it so every time you hit the snooze button you get less time before the alarm sounds again. Once again, I can't believe this isn't a more common feature, but this is the first clock I've seen it on. Now for the negative points. Some of these are pretty severe, at least in my mind, whereas others are really quit minor and even perhaps a little nitpicky. However, I believe a product can always be made better, and I hope that by pointing these things out American Innovations will be encouraged to take them into consideration for an improved model. Also, for a product with such obvious creativity and ingenuity involved in its design, the fact that some of these negative items even exist is just that much more baffling and upsetting. Also, I feel the consumer should be as informed as possible when making a decision, so hopefully this will help people considering this clock. Here are my issues with this alarm clock: -Value collar (outer ring) should spin more freely. It's whole purpose in life is to quickly advance the time backward or forward to set the clock or alarm, and this is done by spinning or rotating it. For this purpose, I feel it is way too stiff, and that detracts from its functionality. -Minimum volume should be lower. It's pretty quiet, but I have absolutely no doubt there are people that like to listen to very quiet music when they're going to sleep, quieter than this will go down to, and there should be more options on the low end of the scale to account for that. I realize that is a problem with digitally controlling the volume instead of using an anolog dial with infinite positions, but they could, and should, certainly implement a few more volume steps between their current minimum volume and no volume. -The volume buttons are backwards from any sort of common sense arrangement. Seriously, who puts the volume up on the left and the volume down on the right. It's just counter-intuitive. -I'd prefer the use of a couple AA or AAA batteries instead of the 3.0V CR2032 button-type battery that's used for the backup functions. They are everywhere, people are a lot more likely to have spares of them lying around the house than CR2032s, and they can be rechargable. -More color choices would be nice. The white and gray don't really fit into the colors of the rest of the room. I personally prefer the colors of the standard version of the clock, I don't know why the options are so limited here, or why they chose to go with this color for this model instead of the same color scheme they have on the other. -Easy to accidentally (or subconsiously) hit the on/off button instead of the snooze button, killing the alarm completely instead of snoozing it. -No alarm preview function. In order to hear the different alarms to know which to use, I had to set nap timer to 1 minute, wait for it to alarm, switch alarm sounds, and repeat until I heard all four. -Lowest brightness for display not dim enough. This goes hand in hand with the lowest volume not low enough problem. -No preference for how long the display stays on high brightness after pressing a button. -Alarm volumes and lengths can't be set independently from one another. -Beta feature for making one time change doesn't allow changing of multiple banks, or at least I haven't figured out how yet if you can. All in all, this is a very nice alarm clock, and it's so convenient to not have to switch the alarms back and forth every day, since I have class at 9 MWF and 8 on T & Th, plus I like to have one for the weekends just so I don't sleep until the afternoon. Even with the flaws and areas of needed improvement, it's still a big step up. I just wish the creativity had extended more to some of these other things, as well as other things I probably haven't thought of. I would so far recommend it based off its functionality and the specific need it caters to, but as I said, I've only had it a few days, so it's still too early to tell. So far, I haven't noticed any glitch or bug issues with it. Back To Top American Innovative Neverlate Executive Alarm Clock Available from Amazon Price: $59.99 Updated on 11-11-2008.

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